Hardcore Kawaii - Japanese Women And The Struggle for ‘Cute’
By MattinMotion • May 15th, 2008 • Category: Society, The LatestEvery day, women from all over the globe make a conscious decision to put their best face forward, using cosmetics and clothing to show society how beautiful they are. In Japan, the effort to improve appearance remains the same but the desired result is somewhat different. It’s all about being ‘kawaii’ or in English, cute. […]
